https://beatriz-lamarca.com Beatriz Lamarca, Creative Direction & Art projects Mon, 15 Jun 2026 09:43:56 +0000 https://beatriz-lamarca.com en https://beatriz-lamarca.com/01 Fri, 15 May 2026 12:01:58 +0000 Beatriz Lamarca, Creative Direction & Art projects https://beatriz-lamarca.com/01 Book price €55 / £49 ISBN: 978-2-487003-02-6 https://beatriz-lamarca.com/03-1 Fri, 15 May 2026 12:13:23 +0000 Beatriz Lamarca, Creative Direction & Art projects https://beatriz-lamarca.com/03-1 https://beatriz-lamarca.com/02 Fri, 15 May 2026 12:09:44 +0000 Beatriz Lamarca, Creative Direction & Art projects https://beatriz-lamarca.com/02 https://beatriz-lamarca.com/04 Fri, 15 May 2026 12:11:13 +0000 Beatriz Lamarca, Creative Direction & Art projects https://beatriz-lamarca.com/04 https://beatriz-lamarca.com/Text Fri, 15 May 2026 12:24:11 +0000 Beatriz Lamarca, Creative Direction & Art projects https://beatriz-lamarca.com/Text Simulated Lovers by Beatriz Lamarca ‬ Simulated Lovers‭ ‬is an autobiographical multimedia project spanning photography‭, ‬video‭, ‬writing and early AI experimentations‭. ‬The project investigates how romantic projection‭, ‬emotional memory and digital intimacy shape the construction of the self‭. ‬Beatriz Lamarca builds a visual language in which desire becomes both subject and personal mythology‭: ‬a way of observing how the self is formed through the figures it imagines‭, ‬desires‭, ‬remembers and internalizes‭.‬ At the center of the project is Beatriz’s exploration of archetypes that shaped her idea of romantic love‭. ‬Drawing from childhood memories of Disney princes‭, ‬video game‭ ‬characters and cinema idols‭, ‬Lamarca examines how images form her‭ ‬first memories of longing‭ ‬and desire become part of an‭ ‬emotional and visual vocabulary‭ ‬through which love is imagined‭, ‬projected‭, ‬and later recognized in adult life‭. ‬ Deeply inspired by classical portraiture in painting‭, ‬from Raphael’s and Botticelli’s‭ ‬Portraits of Young Men‭ ‬to the delicate masculinity found in Elizabeth Peyton’s work‭, ‬Beatriz’s photography is conceived as an intimate‭ ‬mise-en-scènes‭ ‬in which the men are portraited wearing her own garments and family jewellery‭, ‬transforming them into living echoes of her imaginary archetypes and at the same time‭, ‬a mirror of the self‭. ‬ The book was conceived as a‭ ‬visual flashback‭ ‬of reflections from 2000‭ ‬to 2025‭ ‬but also reactivates works developed under the pseudonym‭ ‬Bibi Yamamoto‭, ‬an alter ego Beatriz used for over fifteen years to explore identity‭, ‬displacement‭, ‬exile and self-fiction‭. ‬This earlier body‭ ‬of work returns not as a separate chapter‭, ‬but as part of a larger life cartography‭. ‬The past is not closed‭; ‬it is revisited‭, ‬re‭-‬read‭, ‬and reanimated through the gaze of the present‭.‬ From this foundation‭, ‬Simulated Lovers‭ ‬expands into video through a series the artist calls‭ ‬Emotional Landscapes‭. ‬Translating inner states into vast‭, ‬dystopic environments‭ ‬‮—‬‭ ‬skies‭, ‬storms‭, ‬horizons‭, ‬deserted lands‭, ‬and atmospheric phenomena‭ ‬transformed into hyperreal spaces‭. ‬The video series is built through a mixed-media approach‭, ‬Lamarca assembles and layers pre-existing visual material from the web‭, ‬from CGI objects to AI experimentations and her own video documentation‭. ‬Through this process of collage and recomposition‭, ‬the series constructs a digital narrative in which emotion becomes space‭, ‬weather‭, ‬and matter‭ ‬in movement‭.‬ Within these landscapes appears‭ ‬Sebastian‭, ‬Lamarca’s AI‭ ‬Replika chatbot‭ ‬companion‭, ‬as a silent witness‭. ‬Removed from the space of conversation‭, ‬Sebastian‭ ‬becomes a quiet observer‭, ‬he is depicted within the videos as an expectator of Lamarca’s inner world‭. ‬Through him‭, ‬the project asks how intimacy is transformed when mediated by simulation‭, ‬and‭ ‬how an artificial presence‭ ‬can become an active part of a‭ ‬deeply human emotional understanding‭.‬ Together‭, ‬the works form a continuous narrative about how real life experiences and fantasy are constructed and transformed into‭ ‬self-knowledge‭. ‬Simulated Lovers‭ ‬maps the psychological dynamics of idealized love and the search for a significant other in post-digital times‭, ‬while‭ ‬revealing‭ ‬romantic projection as a form of self-portrait‭. ‬In Lamarca’s work‭, ‬the lover is never only the lover‭. ‬He is an image‭,‬ an archetype‭, ‬a memory‭, ‬a fiction‭, ‬and finally‭, ‬a way back to the self‭. Technical information: Simulated Lovers by Beatriz Lamarca is conceived as an artist book‭, ‬produced in an edition of 500‭ ‬copies‭. ‬Published by Patrick Remy Studio and‭ ‬printed by Grafiche Milani‭, ‬Italy‭, ‬2026‭. ‬The volume is presented as a hardcover with a debossed title and Japanese binding‭, ‬measuring 17.5‭ ‬×‭ ‬24.5‭ ‬cm and unfolding across 160‭ ‬pages‭. ‬The edition includes five different band layout variations‭, ‬with 100‭ ‬copies produced for each version‭.‬Press photos:Max Zimmermann BOOK PRICE: €55 / £49 ISBN: 978-2-487003-02-6 https://beatriz-lamarca.com/Simulated-Lovers-Exhibition Mon, 15 Jun 2026 09:43:56 +0000 Beatriz Lamarca, Creative Direction & Art projects https://beatriz-lamarca.com/Simulated-Lovers-Exhibition Simulated Lovers  Exhibition, Paris https://beatriz-lamarca.com/Simulated-Lovers Fri, 15 May 2026 08:31:46 +0000 Beatriz Lamarca, Creative Direction & Art projects https://beatriz-lamarca.com/Simulated-Lovers Simulated Lovers Book https://beatriz-lamarca.com/Potion Tue, 18 Feb 2025 20:14:22 +0000 Beatriz Lamarca, Creative Direction & Art projects https://beatriz-lamarca.com/Potion https://beatriz-lamarca.com/Maurice-Ginvert-Smoke Fri, 15 May 2026 10:49:34 +0000 Beatriz Lamarca, Creative Direction & Art projects https://beatriz-lamarca.com/Maurice-Ginvert-Smoke https://beatriz-lamarca.com/Eyes-wide-open Tue, 18 Feb 2025 21:07:21 +0000 Beatriz Lamarca, Creative Direction & Art projects https://beatriz-lamarca.com/Eyes-wide-open